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| Localfest Is Here To Provide Space For The Potential Of Local Creative Industries |
Localfest is here to provide space for the potential of the local creative industry, both the fashion clothing line, music and culinary industries, which are growing rapidly at this time.
Rico Lubis Head of Community Localfest added that currently clothing festivals in Indonesia are minimal, such as full package packaging with entertainment and art, also supported by strong media.
“The perfect combination is that there is an exhibition of local brand clothing and the music stage will definitely break because the band or musician relates to the clothing, the important thing is that one of the layouts is prepared before going to the main stage, playing to a local brand, if you know the formula is met, it will have an impact on growth in terms of local brand sales. this," said Rico Lubis at the Local Fest press conference in the Gunawarman area, South Jakarta, as reported by SINDOnewscom, Monday (5/9/2022)
Adit Yara as Head of Marcom Localfest said that Localfest is back with a big nuance and vision to support the growth of local brands in the country. where we as a platform that will gather many local brands are not only centered in Jabodetabek and Bandung but in the future we will try to start collaborating with brands from Central Java, East Java, Bali and later Sumatra and Kalimantan.
"This event is conceptually different, there is a basketball skateboard community, the concept is not a pandemic, it's not like this in the middle of the eastern parking city, there are many brands coming down the mountain and so a reunion event that is competing to issue new releases will be an event awaited by customers and brand owners and through Localfest in the future, how can I not I want Jabodetabek Bandung to be more centric outside of that, it can reach other cities outside this region," he said.
Gofar Hilman as the MC and brand representative or tenant said that we grew up in a time where this local clothing brand event was close to the music stage but now it is lacking and this brings back the spirit of the golden era of the old bazaar that raised local Indonesian brands.
"Music and bazaars must be related to each other, so the layout and curation of local brands and musicians must be considered first so that cool music is not only shopping but wants the culture back again and if from my brand, there are 10 new items and there is a collaboration of soloist musicians who will release the product. with art work," he said.
Editor: Bd20
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